Marketing is heavily regulated for iGaming and gambling companies, which is why they often rely on 3rd party affiliates to bring traffic to their site. In simple terms, it means someone is trying to come off as providing you with new customers without doing so, in order to take your money. IGaming and gambling affiliate fraud includes any deceitful action taken by a third party to exploit affiliate marketing techniques such as partnerships, PPL and PPC. What Is iGaming or Gambling Affiliate Fraud? Let’s see why it happens, why it hurts so much, and how to prevent it at your iGaming company. Constant attacks such as bonus abuse, multi accounting and account takeovers mean that the risk teams have to remain alert, prepared, and delivering the best performance at all times.īut one form of fraud is particularly damaging, and that’s affiliate fraud. To make matters worse, they’re a common target of fraudsters. Responsible gambling, AML, strong KYC and other territory-specific requirements make it challenging to operate compliantly. Not only are they in a highly competitive market, but they’re also under constant pressure from national regulators. One thing I always tell people is that iGaming operators don’t have it as easy as you might think. This type of fraud is a complex and costly problem in iGaming.
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